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Becoming a Strategic Communications Rock Star

Unlock the challenges faced by communications professionals in establishing credibility, adding value and doing more with less. This presentation on “Becoming a Strategic Communications Rock Star” will help you gain a solid understanding of the unique value proposition of the communications function as you build your consultative skills as a communicator.

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A Conversation about Communications Strategy

IABC Ottawa produces a terrific podcast series called the Voice that’s shared among other IABC Chapters across Canada. I was fortunate to be a guest on the show, to talk about all things strategic communications planning with Marlene Floyd, Principal of the Earnscliffe Strategy Group. Turns out our podcast has had the most downloads of […]

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Message Architecture

Messaging is the unsung hero of communications. I am struck that with few exceptions, organizations tend to invest relatively significant amounts of time, effort and money on communication vehicles (such as websites, brochures, annual reports and speeches) with relatively little focus on the core product of those vehicles – messages. That strikes me as a […]

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