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It’s not about you, it’s about them.

A key trait of a truly strategic communicator is the ability and the reflex to think about a project or an issue through the eyes of your audience. This “outside-in” perspective helps you challenge legacy thinking and assumptions that may exist within your organization, and position yourself squarely on the side of your audience – […]

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Communications Begins at Home

Among the wealth of material written about strategic communications planning, virtually nothing is said about how communications advisors operate on their ‘home turf’, in relation to their internal clients such as senior management and colleagues in program or policy shops. It’s a peculiar omission, because the way in which you approach internal client relationships—the ‘how’ […]

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The Real Impact of Social Media on Employee Engagement

Yesterday, I was honoured to be part of the Conference Board of Canada’s Public Sector Human Resources Conference, HR Excellence in a Changing World. The conference brought together an impressive cross-section of leaders in HR across both the public and private sectors. The theme of my presentation was employee engagement and social media and for fun, […]

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