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The Change Agent’s Diagnostic Tool

An important first step before embarking on an organizational transformation project is to assess the nature of the change. This diagnostic exercise is vital in providing the information required to determine the appropriate level of resourcing (time, budget, staff) to help ensure project success. Given the sobering reality that change research consistently finds that the […]

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Designing a Message Architecture

I am struck that with few exceptions, organizations tend to invest relatively significant amounts of time, effort and money on communication vehicles (such as websites, brochures, annual reports and speeches) with relatively little focus on the core product of those vehicles – messages. That strikes me as a double problem. Firstly, it generally leads to […]

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Dispatch from the Strategic Communications Bootcamp

Earlier today, I had the pleasure of presenting a Strategic Communications Bootcamp workshop to the Government of Canada’s communications community. Hosted by the federal Communications Community Office (CCO), the session included a packed house of communications pros in Ottawa, as well as hundreds of regional colleagues participating via webcast from coast to coast to coast. […]

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