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The Power of Objectives

The first – and perhaps most important task when writing a strategic communications plan is to craft sound objectives. No matter how brilliant your public environment analysis may be, how inspired your audience segmentation is, or how much your messaging sparkles, developing strong communications objectives, rooted in clear corporate objectives is a must. This is […]

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5 Observations – Communicators Coping Through COVID

The question I get asked the most these days is: “What do you notice about how communicators have been affected by COVID?” Here are 5 main observations I’ve gleaned from conversations with communicators (via our consulting, coaching and webinars) over the summer: 1. Gaining New Executive Access Let’s start with the good news. I am […]

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What does it mean to think strategically?

Thinking strategically takes discipline, clarity and quite frankly, guts. It may stretch you beyond your comfort zone. Often, it requires challenging the familiar status quo by driving conversations beyond a tactical level toward broader outcomes and results. The trick to thinking strategically is to cultivate the habit of having a laser like focus on outcomes […]

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