Top Ten Questions

In the dizzying world of the communications business, preparation is at least half the battle.

And one of the secrets of effective preparation is to be armed with good questions – that’s because the cold hard truth is that when a tough problem comes up (and in this biz, it will), you may not have the answers, but you can always add strategic value by asking good questions.

And that may be just what your organization needs to get into gear toward an effective, and potentially creative response to an issue or challenge.

Don’t take my word for it – try it out! To get you started, here are the Results Map Top 10 Questions for strategic communicators:

  • What does success look like?
  • Why this, why now?
  • What are the project or corporate objectives?
  • What are the communications objectives?
  • How can effective communications help advance the project or corporate objectives?
  • What are the main risks and opportunities?
  • Thinking back about past communications activities, what worked and what didn’t? Why?
  • Who are the key audiences and why are they important?
  • What are the project management parameters (time, budget and human resources)?
  • If we could change just one thing, what should it be?

For the Top 10 Questions in Change Management, see the Change Agent’s Toolkit.