Authenticity + Faces = Trust
To be credible and useful, messaging of an internal communications strategy must be authentic. Leaders need to speak in their own voice; be transparent even when the news is difficult; and most importantly, demonstrate that the organization encourages employees to speak truth to power.
A second vital point to remember is that wherever practical, employee communications should take place through face-to-face exchanges. They’re the most effective and trusted form of internal communication. Accordingly, design communication strategies and tactics around opportunities for meaningful face-to-face interactions.
Turning these principles into practice isn’t as simple as mere arithmetic—but it’s an equation well worth remembering as part of your internal communications toolkit.