The cold hard truth of communications evaluation is this — most communicators either don`t evaluate at all (due to lack of time, lack of systems or lack of budgets), or focus all of their measurement efforts on evaluating activity metrics that have little or no relation to the true unique value they contribute.
This leads to a chronic frustration and expectation gap among communicators, and within the internal clients they serve. In an era of unprecedented focus on ROI, accountability and transparency, there can be little doubt that this disconnect is unsustainable for our profession.
There are simple, practical and realistic approaches to communications measurement that can have a transformative impact on communications teams. Join me for an IABC Ottawa feature presentation of a Communications Evaluation Bootcamp on March 22, 2011 to gain fresh insights and access new tools for measurement that can be tailored to meet your organization’s particular needs.
And just to make sure we have some fun along the way, this hands-on workshop is presented at one of Ottawa’s most eclectic venues — the Lagos Bar and Grill (Dow’s Lake Pavillion).