Results Map Insight: March 19, 2014

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How to make yourself invaluable

I was honoured to be a contributor to this month’s edition of the International Association of Business Communicator (IABC)’s Communications World magazine. Here’s my piece on the top 5 essential practices and top 10 questions to make you an invaluable strategic communications partner in your organization.  

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Understanding the Value of the Communications Function

If you’re planning a retreat for your communications team (and if you’re not – why aren’t you?) here’s a suggestion for an easy, but powerful exercise to offer the group. The Value Proposition Worksheet is a simple tool that can be used in either a breakout or plenary format. The worksheet helps structure an exploration of […]

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Why Communicate?

The fastest way to sharpen the strategic focus of communication is to clarify the “why” behind our activities and messages. It is essential that we be very focused on understanding what the driving need for communication is. Otherwise, we are doomed to a lack luster scattergun approach that tends to leave communicators exhausted and their […]

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