If you’re like most communications leaders I know, you’re probably paying a gigantic, recurring, and invisible tax bill on your communications shop. At best, this is vexing. At worst, it may well be what’s holding you and your team back from unleashing your talent and working at the top of your scope of practice and […]
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No two strategic communications plans are the same. However, having written hundreds of them over the past 20 years, I have found that key elements of the process of communications planning consistently deliver a high-quality product of a solid communications plan. We have codified these core steps as part of our Results Map® process for […]
In the past few months, I’ve led dozens of executive workshops on employee communications and change leadership. It’s striking that while these sessions have differed vastly in context, there is a clear common denominator – leaders are urgently concerned about how to communicate the shift to a hybrid workplace. It’s a challenge that is accentuated […]
As the need to communicate change continues to permeate our work as communicators, here are our top tips to help you maximize your impact and minimize risk: DO simplify. Create a crisp, brief message on the intent behind the change and communicate it relentlessly. Find opportunities to create shared meaning using examples that are clearly understood […]
I recently wrote about the value of informal learning through newsletters, blogs, videos and podcasts. The post triggered several inquiries about podcasts I’d recommend, so without further ado: Pods to Nourish Your Mind Dare to Lead with Brene Brown Why I love it: Brene Brown has a top-tier list of guests and offers a master […]
Last week I presented a webinar on career planning to a national group of communications professionals. The topic seemed to strike a chord, and with good reason – after all, we’re in the midst of the largest disruption to the work world since the Industrial Revolution, and the balance of power is shifting from employers […]
I would argue that not only is planning possible in a time of constant change, it is in fact indispensable in a context of turbulence and transformation. In a world of rapid shifts and constant pressures to respond to emerging issues, you want to ensure that you are equipped to react thoughtfully, on target, on […]
In the often buzzword intensive field of change management, the terms “capacity building” and “capability building” are often used interchangeably. That is unfortunate, because a more careful treatment of the terms can actually lead to some useful breakthroughs for organizations working through change. Let’s take a closer look. In the context of transformation, “capacity building” […]
One of the most powerful techniques you can use in your communication practice is to animate your message through storytelling. Humans are hard-wired to make sense of the world around us through stories – it’s the way we’ve connected and communicated since the tribal age. Stories help to instantly provide relatability, understanding and context – […]
We are delighted to announce the launch of our new Results Map® Certification Program in Strategic Communications – an intensive 6-week online program for communications professionals who want to elevate their performance, draw a bigger box and make a meaningful impact. This unique program is more than just training – it’s a medium for change. […]
One of the most frustrating things about being a communicator is that some of the areas in which we add the most value are often invisible. Here are some aspects of “invisible value” you may consider in evaluating your communications activities and reporting on the impact you deliver: Risk avoidance: If you’re in the business […]
One of the most powerful ways in which communicators can contribute unique, strategic value is by connecting the dots in our organizations. Connecting the dots is about cultivating the habit of seeing the inter-connections between issues, information and trends which may otherwise seem unrelated on the surface. This ability to connect the dots is what […]
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