Last week I presented a webinar on career planning to a national group of communications professionals. The topic seemed to strike a chord, and with good reason – after all, we’re in the midst of the largest disruption to the work world since the Industrial Revolution, and the balance of power is shifting from employers […]
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I’m delighted to share that I’ll be presenting a webinar at the uOttawa Professional Development Institute as part of their ongoing events calendar. On October 5th (from 1:00 – 2:00 PM EST), I’ll be delivering a practical, informative session on Communicators as Change Makers in the Age of COVID. As the global communications community […]
I would argue that not only is planning possible in a time of constant change, it is in fact indispensable in a context of turbulence and transformation. In a world of rapid shifts and constant pressures to respond to emerging issues, you want to ensure that you are equipped to react thoughtfully, on target, on […]
In the often buzzword intensive field of change management, the terms “capacity building” and “capability building” are often used interchangeably. That is unfortunate, because a more careful treatment of the terms can actually lead to some useful breakthroughs for organizations working through change. Let’s take a closer look. In the context of transformation, “capacity building” […]
One of the most powerful techniques you can use in your communication practice is to animate your message through storytelling. Humans are hard-wired to make sense of the world around us through stories – it’s the way we’ve connected and communicated since the tribal age. Stories help to instantly provide relatability, understanding and context – […]
We are delighted to announce the launch of our new Results Map® Certification Program in Strategic Communications – an intensive 6-week online program for communications professionals who want to elevate their performance, draw a bigger box and make a meaningful impact. This unique program is more than just training – it’s a medium for change. […]
One of the most frustrating things about being a communicator is that some of the areas in which we add the most value are often invisible. Here are some aspects of “invisible value” you may consider in evaluating your communications activities and reporting on the impact you deliver: Risk avoidance: If you’re in the business […]
One of the most powerful ways in which communicators can contribute unique, strategic value is by connecting the dots in our organizations. Connecting the dots is about cultivating the habit of seeing the inter-connections between issues, information and trends which may otherwise seem unrelated on the surface. This ability to connect the dots is what […]
Alignment. You need a relentless and responsive commitment to your organization’s goals and priorities. A solid strategic communications plan is in place to guide decisions, but an agile mindset lets you course correct when necessary to keep that alignment intact. Governance. Communications reports directly to the CEO and there is a standard set for internal […]
As 2020 winds down (and not a moment too soon in our opinion!), we’re excited to share our line-up of Results Map® webinars for 2021. Our monthly webinars are offered to professional-level subscribers of the Results Map® System (webinar registration accessible through the System Hub) and offer a regular dose of practical learning content mixed […]
A key trait of a truly strategic communicator is the ability and the reflex to think about a project or an issue through the eyes of your audience. This “outside-in” perspective helps you challenge legacy thinking and assumptions that may exist within your organization, and position yourself squarely on the side of your audience – […]
When you combine a communicator’s instinct to deliberately plan for communications, with the rapidly changing environment we find ourselves in these days, the two can be hard to reconcile. Here are 4 things I try to remember when planning in a world that keeps changing: Plan to re-plan. Think about progress, not perfection or evolution […]
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