Measure What Matters

I firmly believe that evaluation has always been the Achilles’ Heel of the communications profession.

That’s why I was delighted to have the opportunity to publish an article on practical techniques to measure what really matters in this month’s edition of Communications World, published by the International Association of Business Communicators.

The cover feature article includes strategies for evaluating “invisible value” and developing a Communications Performance Indicator Matrix based on the Results Map methodology.

Click here for the full article.