How to make yourself invaluable

I was honoured to be a contributor to this month’s edition of the International Association of Business Communicator (IABC)’s Communications World magazine.

Here’s my piece on the top 5 essential practices and top 10 questions to make you an invaluable strategic communications partner in your organization.

subscribe to blog

The Communicator as Chef

It strikes me that there is an interesting parallel between being a strategic communicator… and being a chef. A chef is respected for his or her mastery of the craft. A chef is able to perform at a sophisticated and uniquely competent level because of a deep understanding of all aspects of the profession – […]

read article

Plan to Keep Cool in a Crisis

You’ve likely already experienced the real truth that panic isn’t the best stimulus for sound communications strategizing. To the contrary, the time to start preparing for a crisis is well before your organization is in crisis mode. When a crisis does hit, you’ll handle it with infinitely more calm and confidence if you’ve already developed a […]

read article

Communications vs. Change Communications: What’s the Difference?

The truth is, nothing can change without communications. As change has become business as usual, there is a sharp rise in organizations’ requirements for specialized support in change communications. This is emerging as an exciting and meaningful opportunity for communicators to add unique value, as communications is an essential enabler of any transformation or change […]

read article

How to make yourself invaluable

Related Articles

The Communicator as Chef

Plan to Keep Cool in a Crisis

Communications vs. Change Communications: What’s the Difference?