How to make yourself invaluable

I was honoured to be a contributor to this month’s edition of the International Association of Business Communicator (IABC)’s Communications World magazine.

Here’s my piece on the top 5 essential practices and top 10 questions to make you an invaluable strategic communications partner in your organization.

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Outside-In Thinking

Top-level strategic communicators bring what I call ‘outside-in’ thinking to their organizations —that is, the ability and instinct to see how an issue, initiative or activity will play among audiences and stakeholders. And as a result of this discernment, the outside-in thinker has a talent for framing content in a way that hits the sweet […]

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Creating a Communications Dashboard

Building a Communications Dashboard is a great way to drive a focus on strong performance indicators and outcomes. A Dashboard is essentially a performance monitoring tool – it provides a real-time snapshot of performance to help guide decision making. The model is similar to the idea of a pilot’s dashboard, which delivers easy-to-use information quickly […]

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The Internal Communications Formula

Authenticity + Faces = Trust To be credible and useful, messaging of an internal communications strategy must be authentic. Leaders need to speak in their own voice; be transparent even when the news is difficult; and most importantly, demonstrate that the organization encourages employees to speak truth to power. A second vital point to remember […]

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How to make yourself invaluable

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Outside-In Thinking

Creating a Communications Dashboard

The Internal Communications Formula