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The Top 5 Ways to Kick Start Your Communications Career

There are many core competencies important to building a career in communications.  Here are my top five: Project management: To excel as a communicator, you have to be comfortable with complex projects with many moving parts, shifting and changing in order of priority in real time. Project management is the discipline of managing the variables of time, […]

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Stepping up your Communications Evaluation Game

The cold hard truth of communications evaluation is this — most communicators either don`t evaluate at all (due to lack of time, lack of systems or lack of budgets), or focus all of their measurement efforts on evaluating activity metrics that have little or no relation to the true unique value they contribute. This leads […]

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Strategic Communications in the Association Sector

On November 6-8th, Ottawa will be hosting an innovative new conference on Communications for Associations where I’ll be presenting on the theme of change communications. Summers Direct and Swansea Communications, the producers of the conference, have made an important contribution to the industry in pioneering this specialized event. It’s the first one of its kind […]

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