The biggest obstacles I see to evaluation are fear, lack of resources and mis-alignment. The latter challenge is the easiest to tackle, so in the spirit of going for progress, not perfection, here goes:

Often teams struggle with measurement because they don’t have a common language to address evaluation. This causes mis-communication, missed opportunity and frustration as folks try to figure out a performance indicator from a metric, a benchmark or an evaluation framework.

Adopting a common lexicon around evaluation is one of the easiest steps toward enhancing your measurement game – to get your started, check out this Communications Dashboard in the Results Map White Paper Series introduces the concept of a Communications Dashboard and provides step by‐step instruction on creating a simple, powerful dashboard tool. The resource covers creating a framework, identifying key performance indicators and establishing meaningful reporting mechanisms.