Building a Communications Dashboard is a great way to drive a focus on strong performance indicators and outcomes.
A Dashboard is essentially a performance monitoring tool – it provides a real-time snapshot of performance to help guide decision making. The model is similar to the idea of a pilot’s dashboard, which delivers easy-to-use information quickly to direct decisions on direction and navigation.
Communicators often feel that a Dashboard is too unwieldy, expensive or time consuming to develop – in fact, a Dashboard can be a very practical tool that is easy to build in-house using a simple Excel tool. We have seen several clients benefit significantly from the clarity, evidence and discipline provided by adopting even a very basic dashboard methodology in-house.
To help get you started, check out this free Communications Dashboard.