Consider the Source

Sometimes, the source of the message matters more than the message itself.

Take the time to deliberately plan your communications so that the source of information is not left to chance. Consider, for example, the experience of finding out about layoffs from the grapevine, or via email, as opposed to learning the news in a face to face meeting with a manager.

Or think about how you interpret a public health message differently if you receive it via your physician or your kid’s school, instead of reading about it in the paper or hearing about it on Twitter.

Source matters – make it work for you, not against you.