Communications as a Business Service

Many communications teams struggle to keep up with the demands of their internal clients and managing what seem to be ever increasing expectations to do more with less.

Peter Shram of Communications Unlimited offers an excellent practical perspective in his blog post “Why SLAs should be a priority – and 5 key elements for creating them”. His suggestion to establish a Service Level Agreement model is bang-on: not only does the approach clarify the business relationship between the communications function and its internal clients, it also goes a long way toward contributing to the morale of communicators by providing some back-up in managing expectations.

What have you got to lose? The way I see it, you’ve got everything to gain by checking out the potential of an SLA model for your communications team.