Best Practices in Strategic Communications Planning

subscribe to blog

Related Articles

Adjust your Focus: Shifting from Activities to Results

One of the easiest ways you can immediately enhance your strategic value as a communicator is to make a shift in the way you think about your function. Communicators generally are in the business of producing “stuff” – their focus is on the very real day-to-day challenges of writing press releases, developing key messages or […]

read article

Why You Should Clear Out your Dance Card

Thinking strategically as a communicator is a matter of taking a step back and first considering where you want to go—and only then which approaches, messages and tactics will best get you there. Putting this simple principle into practice has many challenges, of course. Often one of the hardest consists of breaking unproductive patterns of […]

read article

Ministerial Mandate Letters: What Do They Mean for Communicators?

On Friday, Prime Minister Trudeau outlined his marching orders to his ministers through the unprecedented move of publicly releasing the Ministerial Mandate Letters. These letters hold important signals for government communicators: Form follows function. The PM has repeatedly emphasized his commitment to transparency. His decision to publish the Ministerial Mandate Letters online (a Canadian first) […]

read article