One of the most powerful techniques you can use in your communication practice is to animate your message through storytelling. Humans are hard-wired to make sense of the world around us through stories – it’s the way we’ve connected and communicated since the tribal age. Stories help to instantly provide relatability, understanding and context – […]
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We are delighted to announce the launch of our new Results Map® Certification Program in Strategic Communications – an intensive 6-week online program for communications professionals who want to elevate their performance, draw a bigger box and make a meaningful impact. This unique program is more than just training – it’s a medium for change. […]
One of the most frustrating things about being a communicator is that some of the areas in which we add the most value are often invisible. Here are some aspects of “invisible value” you may consider in evaluating your communications activities and reporting on the impact you deliver: Risk avoidance: If you’re in the business […]
One of the most powerful ways in which communicators can contribute unique, strategic value is by connecting the dots in our organizations. Connecting the dots is about cultivating the habit of seeing the inter-connections between issues, information and trends which may otherwise seem unrelated on the surface. This ability to connect the dots is what […]
Alignment. You need a relentless and responsive commitment to your organization’s goals and priorities. A solid strategic communications plan is in place to guide decisions, but an agile mindset lets you course correct when necessary to keep that alignment intact. Governance. Communications reports directly to the CEO and there is a standard set for internal […]
As 2020 winds down (and not a moment too soon in our opinion!), we’re excited to share our line-up of Results Map® webinars for 2021. Our monthly webinars are offered to professional-level subscribers of the Results Map® System (webinar registration accessible through the System Hub) and offer a regular dose of practical learning content mixed […]
A key trait of a truly strategic communicator is the ability and the reflex to think about a project or an issue through the eyes of your audience. This “outside-in” perspective helps you challenge legacy thinking and assumptions that may exist within your organization, and position yourself squarely on the side of your audience – […]
When you combine a communicator’s instinct to deliberately plan for communications, with the rapidly changing environment we find ourselves in these days, the two can be hard to reconcile. Here are 4 things I try to remember when planning in a world that keeps changing: Plan to re-plan. Think about progress, not perfection or evolution […]
The question I get asked the most these days is: “What do you notice about how communicators have been affected by COVID?” Here are 5 main observations I’ve gleaned from conversations with communicators (via our consulting, coaching and webinars) over the summer: 1. Gaining New Executive Access Let’s start with the good news. I am […]
For many, the end of summer feels like a time to reset. And while it’s true that nearly everything around us is a little different this year, fall is on its way and with it comes the opportunity to retune, refresh and realign. As a communications leader, when the OOO messages start winding down, […]
Communications leaders can learn a lot about functional governance from colleagues in finance, a department that structurally and culturally tends to do this well. When you think about it, the function within an organization is an established, recognized centre of expertise. Finance sets up policies and guidelines that apply not only to its employees, but […]
If 2020 has taught us anything so far, it’s got to be the importance of building capabilities in leading and communicating through change. I’m pleased to announce that we are revamping the University of Ottawa Professional Development Institute Strategic Communications and Change cohort program into a fully online experience. To our knowledge, this is the […]
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