A crisis can emerge at any time, leaving an organization unprepared and paralyzed by the fallout. These unforeseen internal and external events can easily drive an organization to assume a defensive stance and turn the most proactive business into a reactive entity as it moves to protect its employees and its reputation.

In times of crisis, an effective communications posture is invariably an essential component in the successful management or mitigation of that crisis.

Best Practices in Crisis Communications introduces key principles to ensuring effective crisis communications. It can be used as a core reference to create a Crisis Communications Strategy or to help augment an organization’s state of readiness in responding to emerging crises or risks.