Strategic communications projects such as strategies or media relations campaigns tend to be deceptively complex. They can involve upwards of a hundred input resources such as articles, publications, benchmark organizations to be assessed, dozens of key informant interviews, consultative workshops, as well as internal review and approval processes. Strong project management is vital to keep a communications project on budget, on time, and on target.
Best Practices in Communications Project Management provides practical, step-by-step guidance on applying best practices in project management to the communications discipline. It includes key principles as well as specific advice for ensuring a sound approach to supporting communication activities and strategies with quality project management.