Being strategic is a state of mind

SHARE

How many times have you heard your colleagues or leaders go on about how the world would be a better place if the people around them could just be more strategic?

You know… as in:

Man, if I could just hire more strategic communicators we could actually get something done around here

Or…

That Mary – she tries hard – but she just doesn’t have a strategic bone in her body

The question is – what does it really mean to be strategic, and how do we get there?

To me, strategic is defined as the art and science of directing a systematic plan of action to achieve a specifically intended result. Being strategic is not really a task onto itself – it’s really more about having a state of mind that focuses on outcomes, rather than being stuck in activities.

SHARE
The top 10 questions in strategic communications

Related articles

Book an exploratory call with Caroline
Set up a 30-minute Zoom call to discuss your challenges, gain fresh perspectives and chart a path towards solutions.